This smoothly set the stage for Kim Knoll and Kyle Eertmoed (above), who together compose Knoed Creative. They shared their experience in starting a creative studio, getting it real and sticking with it:
Knoed Creative’s first piece of advice was to decouple spaces in order to keep the couple sane and sweet.
They emphasized the importance of finding a comfortable ratio between number of projects and number of clients. A bloated client list can spread efforts too thin; a lean list means being picky—on purpose—and keeping the designer-and-client relationship consistently healthy.
This echoes Author Seth Godin’s belief: “The enemy of creativity is fear...In the long run, the enemy of fear is creativity. I’m sure of it.” Knoed Creative’s closing advice was fitting to a presentation rooted in demonstration. The subtext of “No fear” is just as pithy and provocative: Do it!
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Furthermore, to complement their studio work, Knoed Creative strongly encouraged keeping side projects. Their own include Chicago-L Shirts, inspired by Chicago’s transit train system “The L.” Kim Knoll makes handmade vintage-inspired jewelry at RFRM™ (pronounced Reform).
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Big thanks to: Chicago Portfolio School, for hosting, and 24 Seven for sponsoring Chicago CreativeMornings #7; to organizer Mig Reyes, videographer Craig Shimala, photographer Chris Gallevo for their great work on making CreativeMornings happen in Chicago.
Especially big thanks: to Tina Roth Eisenberg—Swissmiss—for inventing CreativeMornings in 2008. The fifth chapter was launched in Chicago, June 2011—my write-up and photos.
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Typeface of quotes is called Massive designed by Shawn Hazen, who also makes awesome typographic illustrations for series Creative Roles.
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2011 was Chicago CreativeMornings’ debut year. Download the entire collection of selected insights.
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