
Gary Vaynerchuk’s book Crush It! was part of Design Feaster’s Highlights of 2009. Vaynerchuk and his book are both regular topics of conversation with my co-worker Joe, who makes electronic music on the side. We’re bona fide “Vayniacs,” making regular visits to his Wine Library TV and vlog on personal branding. I pitched to Joe an audio review—my first attempt at creating audio content. I’m more used to the written word and saw this as a way to engage in a new medium. It also happened to be Joe’s first attempt at doing something like this with audio. So we had fun making it, and hope you enjoy it too:
Total time: 29:59
The setup for making the audio review was basic: Sony stereo condenser microphone and Ableton Live software.

It took place at a music rehearsal facility where Joe rents half the room. Joe’s side is filled with his analog synthesizers:

Big thanks to Joe for his enthusiasm in doing the review and lending his awesome audio tools and space. When we get around to it, we hope to tackle an audio interview of 37signals’ new business book REWORK, a published counterpart, like a wine-to-wine pairing, with Gary’s book.
2 comments:
I really enjoyed listening to this post. I heard about 'Crush it' through Pamela Slim's blog (http://www.escapefromcubiclenation.com/) and got my husband to download it on his kindle immediately. I had never heard of him before, but I inhaled the book.
I can see how some people can initially be put off by his carnival barker style (work until your eyeballs fall out!), but I didn't find him to be sleazy or a huckster. I am suspicious of how he really manages to balance work and family, and to be honest, I think it's easier to have that 'work till your eyeballs bleed' attitude if you are not a primary caretaker of children. However, like I said, I really enjoyed the book.
This post has encouraged me to go back and reread it. I'll have to check out Wine Library TV (I still haven't watched it.
On a side note, I don't recommend buying his book on Kindle - I find these types of books very good for reference and I don't like Kindle for when I quickly want to flip to a previously read section of a book (a whole other topic I know - but just thought I'd mention it)
Glad you enjoyed Gary’s book and the audio review. His energy is apparent, in your face. If people think that he’s unauthentic, he does an amazing job being in character, his own, and sticking to it, even at 5 A.M. (http://tinyurl.com/yhzfevb). His first things first in being mindful of family and loved ones is much appreciated. And his persistence is motivational.
Thanks for pointing to Pamela Slim’s blog and the Kindle tip.
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