April 30, 2010

“What Matters Now”: Seth Godin’s Book of Big Ideas Motivates Even Bigger Ideas

From his bio as presented at TED Conferences, Seth Godin is “an entrepreneur and blogger who thinks about the marketing of ideas in the digital age.” The key phrase is “marketing of ideas.” Last December, the business thinker-and-doer released an e-book called What Matters Now. The title refers to 77 ideas—issued by people who believe not only in the importance of those ideas, but also putting them into practice. In marketing this book, Godin gave it away for free. But there is also a printed version for purchase, with proceeds going to Room to Read.

Two of the people who participated in What Matters Now were 37signals’ Jason Fried (who wrote about why apologies matter) and Wine Library TV’s Gary Vaynerchuk (who wrote about why saying “thank you” matters). Joe and I reviewed their business books, which we also recommend. Here’s our review of Godin’s compilation of ideas—all of which aim to help make this year, the next and the ones thereafter, meaningful ones. We had fun making it, and hope you enjoy it, too:

Total time: 22:05

The setting for this audio review was a vacant room in an office building. Though sad it was empty, an obvious sign of the economic times, its reminder was to consider What Matters Now and “to focus energy on turning the game around”.

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Listen to previous audio reviews of 37signals’ latest book REWORK and Gary Vaynerhuck’s Crush It!