June 17, 2019

Pride, Work and Necessity of Side Projects: Freelance Graphic Designer Jess Lewis Took the “36 Days of Type” Challenge





What are you working on—on the side?

36 Days of Type, a personal project to animate all 36 letters and numbers of the alphabet with cities across the world. 36 Days of Type is a project organised by designers from Barcelona that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the alphabet. Participants are challenged to design a letter or number for each day, showing the ability to represent the same symbols simultaneously and from thousands of different perspectives. I decided to take part to try and force myself to experiment more with animation and push myself outside of my comfort zone. I didn’t end up finishing the whole series, due to work commitments, but managed to complete all the letters.

How do you manage to work
on your side project(s)?

I originally started designing one animation per day. I quickly realised that if I wanted to finish the series, I’d need to get more organised, and so, started doing a couple per day so I could schedule them. Unfortunately, other work began to build up and I eventually ran out of time.

Why have a side project?

Being a creative freelancer, I always feel that I should focus on client work over personal projects, so it was nice to spend time doing something different and having some time for myself. I don’t often get a chance to spend a big chunk of time enhancing my skills and it was really beneficial setting myself a personal daily design challenge.

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Portrait and animation courtesy of Jess Lewis.


This series, devoted to side projects, is delivered in association with Chicago creative agency 50,000feet—dedicated to helping brands and businesses soar.


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