October 25, 2012

Tweet Turns into a Side Project: How to Determine a Good Price

Ryan Evans, founder of Lift Marketing and Bitesize PR, recently tweeted: “anyone have examples of pricing pages they like?” It’s a very relevant question because visually communicating prices is not to be taken lightly. Advertising your pricing structure is an opportunity to persuade. In his article for Smashing Magazine, web designer and developer György Fekete provided some techniques for making pricing tables:
  • “Communicate not too much and not too little”
  • “Communicate differences, not similarities”
  • “Make the price stand out”
  • “Use visuals sparingly”
  • “Illustrate the difference vividly”
  • “Be consistent in your design”
  • “Don’t lose your customers”
Ryan’s tweet inspired others to suggest the pricing pages of page.ly, Braintree, 4ormat, Sifter app, Litmus app, Mailchimp, and Campaign Monitor.

This issue sparked my interest in a recurring mystery: what goes into making a price? So I initiated an email thread with Ryan about the components of pricing. He offered great advice, to which I added my input. I then turned this into a visual design project. Incidentally, we both happen to find appeal in vintage diner receipts as a suitable form to arranging important considerations to your price-making.

Download with a tweet the tips—all on one page—to mindfully set the best price for what you are selling.