February 24, 2009

Optimized for Energy Conversation: Utility Statements Adjusted toward Green

Image credit: Max Whittaker for The New York Times

California’s experiment with redesigned statements, issued to Sacramento residents, is aimed at helping to change minds about energy. A positive byproduct of the effort has proven to be neighborly competition: Who can lower energy consumption the most? Find out more at my latest piece for the Green Printer blog.

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