December 16, 2008

[Found Terms] Designful Mind and Empathetic Research

Designful Mind
Kind of company that is agile, nurtures inventiveness, and has an enterprise-wide appetite for radical ideas. “A designful mind confers the ability to invent the widest range of solutions for the wicked problems now facing your company, your industry, your world.”

Source: The Designful Company by Marty Neumeier, Design Management Review, Spring 2008

Empathetic Research
Attempt to see the world with brand new eyes based on a naive viewpoint of the world. Synonym: Contextual research

Source: Conversations with Thought Leaders: Chris Conley of Gravity Tank, Business POV, May 10, 2007