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I used to cycle to work every day for 30–40 minutes in London. In movies, architects drive fancy cars, but in reality, we are not that well-paid (well, at least in the UK), and as designers, we want to lead a sustainable life whenever possible, so cycling was a big thing in my office. We were young, well-dressed designers, but most of us were wearing super-sporty, unattractive helmets. Refused to wear them for a while! But after a scary collision, I had to do something to bring back my confidence on the road.
2. How does architecture fit into your work? How does it influence your work?
I see myself as a “designer.” This includes architecture, products, interior design, lifestyle … so I see whatever I do as an extension of my design work. My architecture background often inspires me to find a reason for anything to exist. Even if it’s just to look beautiful, everything is here for a reason—including us.
3. How did you specifically hone in on making helmets for cyclists?
Because no one else was making beautiful bike helmets—especially for women. I wanted to remove the stigma of women feeling out of place in the cycling world. The cycling world has come very far in terms of gender inclusion since I started this business more than 10 years ago, which is fab.
4. What were some of the first things you did in taking Sawako from an idea to making a living?
Checking safety standards! Function meets fashion is what Sawako is all about.
Then I started making a …
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