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Plenty of highlights emerged from Apple’s Worldwide Developers Conference 2011 keynote presentation. As Philip Schiller, who is in charge of worldwide product marketing, said: “A lot has changed during the last ten years.” He was referring to the debut of Mac OS X in 1999. An entire serial show could be based solely on the Mac OS X Lion’s features. The same can be said of iOS 5.
But the highlight, to me, was revealed by the camera, as it panned across the audience—each intermittent shot serving up a smidgen of human diversity. Many were there because of their jobs. Even so, it looked and sounded like all were there to feel good.
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One of my favorite quotes is from urbanist Jane Jacobs who proclaimed, “Design is people.” This is a pattern of Apple’s keynote presentations throughout the years (and proven to be a kind of art therapy for me)—a cinematic showing of audience anticipation and reception to technology designed for them—people’s work, entertainment and ultimately their art.
Image-snips of Apple Special Event, June 6, 2011.