November 9, 2010

Blogger’s Quest(ionnaire): Amy and Keith Sutter of Green Around The Globe

Amy and Keith distributing water filters in Cambodia

Based in Philadelphia, Pennsylvania, Green Around The Globe is a consulting firm founded by Amy and Keith Sutter. The duo traveled to 18 countries on five continents, from Turkey to Australia, meeting with leaders whose approach to market success is “rooted in environmental sustainability.”

The Sutters rigorously documented their travel experiences. Their round-trip thoughts about web-based publishing may help your entrance into the blogosphere or further inform your current work in it:

Why did you create a Website of regular entries?
To document our around-the-world adventure and the businesses we found that were using sustainability as a key driver of economic growth.

Keith and Amy on the Great Wall in China

What Web-based solution did you select and why?
WordPress with the Thesis Theme because it is user-friendly, SEO optimized and rock solid stable. You don’t want your site crashing while you are on the road.

What is your definition of a good blog and what are
three good blogs that you frequently visit?
Regular postings with interesting and relevant content that comes from a clear voice or position such as The Road Forks, Springwise, and Green Building Law Update.

Keith scuba diving in Indonesia

How do you create content for your blog?
We take turns writing about our travel experiences. Often we find that reflecting on the experience after some time has passed allows us to have a better perspective when drafting a post. We also edit each other’s work.

How do you stay organized and motivated

to contribute to your blog?
While traveling, we had a goal of 2–3 posts per week; now that we are home, we have 1 post per week and alternate as authors.

For those aspiring to make a Website composed of
regular thoughts and/or images, what is your advice?
Be relevant to your readers, have a clear message, and define your voice—your point of view. Readers that share or appreciate your clearly articulated point of view are more likely to become regular readers.

Amy at a Japanese Baseball Game

What is your quest in blogging?
To share the stories of our travels and the success stories of the businesses we meet with while traveling that are utilizing environmental sustainability.

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Big thanks to Sylver Consulting’s Brianna Sylver, who participated in a Designer’s Quest(ionnaire), for making the connection with GreenAroundTheGlobe.

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Photographs courtesy of Amy and Keith Sutter.

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Read more of the Design Feast series Blogger’s Quest(ionnaire).

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