January 29, 2010

Having Typographic Heart: International Designers Meet Amazing Craftspeople of the Midwest in Film “Typeface”


During April 2008, I discovered the documentary Typeface, with its rich collage of people, local and distant, connected to the enduring craft of printing amidst fast changes in digital devices—all having a sense of place in the Midwest, especially the Hamilton Wood Type Museum in Two Rivers, Wisconsin. Knowing about this film led to Geek Girl Meghan Wilker, a virtual connection of mine and who, along with co-Geek Girl Nancy Lyons, participated in the Blogger’s Quest(ionnaire). We exchanged Tweets about the film Helvetica. Meghan shared her involvement with another type-centric film. Much to my delight, she knew its creator Justine Nagan, the Director and Producer of Typeface. I quickly wanted to reach out to Justine. With Meghan’s encouragement, I did. Read about Justine’s making of a fascinating film for everyone.

Can you please tell a little bit about yourself?
Where are you from? What do you do for a living?

I’m originally from Minnesota but have lived in Chicago for the past six years with my husband Matthew who is a social worker with Chicago Public Schools. I’m the Executive Director for Kartemquin Films, a 44-year old non-profit documentary company in Chicago. I recently finished my first film Typeface.

How did you get involved in filmmaking?
I did just about every media internship and job possible in Madison, Wisconsin, while I was in college. I came back from studying abroad in Australia and interning at Saatchi, when I discovered filmmaking. I wanted a career that was creative but that “made a difference.”

Why did you make Typeface?
Initially, it was because the Hamilton Museum is a fascinating place and I thought it should be documented. Over time it grew into a more complicated story. I guess one of the motivating forces was the desire to explore how our culture is transitioning from analog to digital—what are the positive and negative consequences?

What was your process in making Typeface?
How was it created
and how much time did it take to complete?
It started as a small project with friends after my husband and I had stumbled onto the museum on the way home from a wedding. Over time as the project grew, I decided to pitch it to Kartemquin as a project we might collaborate on. In some ways it didn’t seem initially to fit. However, Kartemquin had previously done a wonderful film on the impact of art in society, Golub: Late Works are the Catastrophes, so I knew art in a larger context wasn’t off the table. As we built the film, it was apparent that there were the compelling characters and larger social issues that Kartemquin Films are known for. I worked for four years on the project with an amazing team of filmmakers—particularly our Editor Liz Kaar. She’s immensely talented. Gordon Quinn, Kartemquin’s Founder and the Executive Producer on the film, was very helpful too in crafting the final piece.

Who/what is the major character in Typeface?
Designer and Professor Dennis Ichiyama has a great line in the film that has become a tagline of sorts, “Great Characters, both wooden and human.” In some ways the type itself is the main character, in some ways it’s the people, who are inspired and affected by it, who shine. Retired Pantograph Operator Norb Brylski is amazing.

What was the most rewarding part of the project?
Meeting the graphic design/type community has been amazing. They’ve been very welcoming and I’ve learned a ton! Additionally, watching the film connect with audiences is immensely rewarding. To witness a group of people become engrossed in the same material that moves you as a filmmaker is a wonderful experience. Lastly, watching the museum blossom has made me very happy and hopeful.

Was there a part of the project that was particularly trying?
And how did you deal with it?
Raising money is brutal. But, that is just the business we are in, so perhaps it’s a bit boring for this questionnaire. I think trying to balance all of our different story strands in an hour-long film was very challenging—lots of long hours spent in the editing room with Liz (even more spent by her alone!), testing one combination of scenes, and then another—trying to get it just right.

What are some current film projects that you’re engaging?
Kartemquin has never been busier! Check out our site Kartemquin.com for the latest—we have several documentaries in the works including films on late-onset PTSD, modern dance, gang violence, ideas of beauty, and women’s sports. It’s an exciting time!

How do you stay creative? Do you draw? Or keep a journal?
Good question. Well, I have a craft group that meets weekly—young professionals who seek creative outlets and good company. That is a motivator. (I am a quilter.) As far as day to day, I doodle (below) all the time. Most of my notebooks are covered in ink—although they say it helps stay focused, for what it’s worth.



What are some of your sources of inspiration?
I am surrounded by talented, caring people who inspire me everyday. Family, friends, colleagues. I’m often inspired by old works of art. I love old books. A good latte does wonders for my inspiration.

What's your advice to people who aspire
to do something in filmmaking?

Find people to collaborate with! Intern and volunteer and learn who is making media in your community.

Who should go see Typeface and where can it be experienced?
I think Typeface has a little something in it for everyone and appeals to a broad audience—but the easy answer is anyone interested in art/design/culture/type/the Midwest. Get the latest screening information at TypefaceTheFilm.com.

• • •

Typeface premieres tonight, through February 4, 2010, to a sold-out audience at Chicago’s Gene Siskel Film Center. And today is a very special day for Megan Coleman, one of my buddy Web Designer-Developers who built the redesigned blog Design Thought Leader. Happy Birthday, Megan! And have a fun time seeing Typeface.

January 28, 2010

Blogger’s Quest(ionnaire): Thought Architect Venessa Miemis


Venessa Miemis describes herself as a “Futurist” and “Metacog.” She is an avid reader, from The Age of Spiritual Machines to her latest indulgence in complexity science. Adjacent to her reading appetite, she practices her hobby of picking up new hobbies like yoga and gardening, even beer brewing. She also takes full advantage of the highly diverse cultural scene of New York City. One of her pursuits is a Masters in Media Studies at the New School which shares space with Parsons. I discovered Venessa and her blog Emergent by Design via @designthinkers. It is where I discovered her insightful post about design thinking. Her blogging reflects her holistic attitude and practice, and her sustained web-based publishing experience may help your entrance into the blogosphere or further inform your current work in it:

Why did you create a web site of regular entries?
I had a lot of ideas swirling around in my head, and got really frustrated when I couldn’t articulate them to people in conversation. The process of putting it down on paper and figuring out how to communicate in a clear, simple manner has been incredibly helpful in understanding what it is I’m actually trying to say. It’s also intrinsically rewarding to have people come to the site and engage with the ideas presented there.

What web-based solution did you select and why?
I’m using Wordpress because it seems to be simple and highly customizable. What I’d really like to do is a “blogazine” style, which would made the posts more visually interesting and contextual, but I don’t know anything about coding. I guess it’s something I’m going to try and teach myself this year.

What is your definition of a good blog and what are
three good blogs that you frequently visit?

A good blog is one that makes you think. I don’t have any three blogs that I consistently visit, because it all kind of depends on what I’m researching, but three that I think have interesting content and ideas are GOOD, Worldchanging, and Inhabitat.

How do you create content for your blog?

I try to notice emerging trends and to recognize patterns in information, and connect the dots in new or different ways. Often I’ll see a series of posts bubble up about the same topic within a couple of days of each other, and I check them out to see what’s interesting to people at the moment. Then I try to figure out how it might be related to something else that no one has mentioned yet. I try to put a new spin on it, and then leave it open-ended to let people draw their own conclusions about what it might mean. It’s a process that allows my posts to act more like primers, which ends up sparking some great conversations and comments.

How do you stay organized and motivated
to contribute to your blog?

The instant feedback alone is very motivating. I find out right away if a post “works” or not based on the traffic, comments and retweets on Twitter. But also, my blog is about my own personal exploration and development, so when I go too long between posts, I question whether I’ve gotten lazy or complacent in my thinking and learning.

As far as organization, I’m still working out a system. I bookmark articles for future reference in delicious, and have between 20 to 30 half-baked blog post ideas in my Google Docs at any given time. That seems to be working for now. I’ve heard people swear by Evernote, but I haven’t had a chance to experiment with it yet.

For those aspiring to make a web site composed of
regular thoughts and/or images, what is your advice?

It sounds so cliché, but I think it really does come down to having a passion for your topic. I’ve tried starting a few other website/blog projects, but they’ve become more of a burden because my heart hasn’t been fully in them. On a more practical note, I think it’s really important to have a method for capturing ideas and information. For instance, I always have a notebook with me to jot down insights or ideas, and I take photos of random or inspiring things with my phone’s camera. I also think it’s good to make an environment where you can go to be creative, if possible. I have a workspace (below) in my house with my desk, bookshelf, and corkboards tacked with images I like and sticky notes of ideas. I know I can go there and have uninterrupted peace of mind to work out ideas for blog posts.



What is your quest in blogging?
Well, I started to lay out the purpose for the blog in a post titled A Metathinking Manifesto. But generally, I think we’re at a turning point in history, characterized by accelerating change and increasing complexity. Many of the systems that serve as the foundations for how we operate as a society are failing, (education, government, healthcare, etc.), and in turn creating a tremendous opportunity for us to collectively invent something new. It’s a tall order, and will probably require a fundamental shift in the way we think about the world and our place in it. I’ve always liked the Einstein quote, “The significant problems we face today cannot be solved at the same level of thinking we were at when we created them.” I agree. So how do we get there? That was the impetus behind the blog, and the suggestion in it’s title, “Emergent by Design.” It implies that we have a choice to be active participants in the process of constructing a better future. My hope for the blog is that it might serve as an inspiration to others and a challenge to see the world through a new lens.

• • •

Read previous Blogger’s Quest(ionnaire) with Project Manager Andrew Wicklander and Founder of Ideal Project Group

January 25, 2010

Designer’s Quest(ionnaire): Make-Up Artist and Hairstylist Chantal van Gogh


Based in Amsterdam, The Netherlands, Chantal van Gogh works in the apparel and fashion industry. She graduated from the Hogeschool voor de Kunsten Utrecht. Van Gogh’s design of make-up and hair has been featured in the editorial pages of magazines like Dujour (above), Cosmopolitan and Men’s Health. Her work has also been used in advertising for Puma and Samsung plus TV commercials and series. Her thoughts are succinct—but packed with high appreciation for living life fully and working with passion. Read her insightful take on design and designing.

The Designer’s Quest(ionnaire) is a Design Feast initiative that describes and captures a designer’s perspective in a succinct format. Read the previous Designer’s Quest(ionnaire) with Landscape Designer Susan Cohan.

January 22, 2010

Drawing Comics by Designer, Visual Artist and Aspiring Writer George Starr


When I discovered that my friend George Starr moonlighted as a comics storyteller, I was surprised—mostly because he’s been at it for a while. It was only after several months that I learned about George’s illustrated stories. He kept it under wraps before formally announcing his latest self-published work, which was part of an already established body of work at his Etsy online store Newton & The Goatboy. His DIY approach is a highlight, in addition to his keeping it tight-lipped until he was comfortable in sharing it. Making something first to have something worth telling about is admirable.

George shared a lot about his lifelong passion for comics, which he now devotes much hands-on time to in visualizing his story ideas. In addition to his thoughts on why and how he draws comics, make sure to check out his visual process, afterwards.

Can you please tell a little bit about yourself?
Where are you from? What do you do for a living?

I’m a designer, visual artist, and sometime aspiring writer who’s always had an interest in comics. I grew up on the north side of Chicago, and currently live with my wife in the Lincoln Square neighborhood. In my day job I’m an art director at a Chicago ad agency.

How did you arrive at the idea of making comics?
When I was five years old my mother bought me my very first comic book, an issue of “World’s Finest Comics” (image below), which featured not only Superman, but Batman as well. It had one of those great 1970’s-era covers, the kind with half a sentence of double-punctuated copy on it that virtually screamed for the viewer’s attention. In this case it said something like “Some say the world will end in FIRE … some say in ICE!!”

The visual was split down the middle with Superman in front of a heat-wave-blistered Metropolis, and Batman shrouded in his cape against a frozen-over Gotham City. Great archetypal stuff, easily accessible, and visually dynamic. Suffice it to say, it kept me quiet on the drive home from the grocery store.



When I started school I began making little comic strips about my teacher or about other kids in class, which I would then trade with my classmates. The interception of one of these comics by my teacher led to my first visit to the principal’s office, and to the scandal of having my parents called in. The idea that drawing could be illicit sent me mixed messages—but from that point on I was hooked.

Throughout high school I filled countless spiral notebooks with character designs, spaceships, made-up languages, and alien animals but when I got to college I just sort of gave up on comics. I decided to try other mediums. It took 15 years before I realized that I should give comics another try.

How do you arrive at ideas for stories and what is your process
in transforming them into comics?

Some ideas come from funny scenarios I’ve been in, but many more come from ones I’ve imagined being in. Often I’ll be joking around with my friends and we’ll get into a game of “out absurd the other guy.” We’ll be sitting at a restaurant and imagine the most ridiculous premise we can and then add to it or try and top it with something more ridiculous. Obviously this whole thing is just us goofing around. But recently I’ve started seeing some of these ideas as possible material for comics. I’ve also begun taking the personalities of people I encounter and matching them up with different groups of inanimate objects. It sounds a little strange but some pretty funny stuff has come out of it.

Other ideas come from overheard conversations. That’s actually what my first comic is about, overheard work conversations. They’re things I heard over a period of several years, most of it quite ignorant, and at the time it really pissed me off. After a while though I decided the best way to counter that stuff was to release it into the world outside my office, let the ridiculousness of the statements speak for themselves and let others share in my annoyance. Of course, I changed the names, and everyone became one of my stylized animal creatures. But the text is real. After the book was done, it proved to be very cathartic for me.

I’ve also got a bunch of yet unfinished stories that reflect my interest in the sciences. Some of it is pretty standard sci-fi, but I’m a bit of a stickler for using real scientific principles in fiction. I’m not sure I’d call it “hard sci-fi.” It’s more the idea that the beauty of the universe as seen through basic scientific tenets gets used as a device (and I hope not a gimmick).

I’ve just started to delve into making books about my own personal experiences—ones that aren’t necessarily funny, that is. This area is probably the scariest in terms of exposing your innermost stuff to the world. I don’t know how successful or interesting this will be, but I’m starting to give it a try.

I carry a small sketchbook with me and use it to jot down thoughts and observations. These often become titles for possible books later on. Sometimes looking back on these titles sparks something. “Triangle Versus Square” started out this way. I was thinking about a war between two groups of “shape-headed” people drawn in a really simple style. When I found myself at a creative roadblock one day I scanned my list of potential titles and came across Triangles Vs Squares (it was originally plural). I happened to mention the title to my wife and something she said combined itself with thoughts about a book I’d just read on the sad, sad life of the circus elephant Jumbo. I abandoned the war idea, scribbled out a “script” and spent the next six months drawing it.

Process-wise, all of my comics are initially hand-drawn in pencil (see process below). If the book is black and white, I then continue in traditional pen-and-ink. For color I use the computer. I’ve been using Illustrator rather than Photoshop to digitally color stuff. It’s just a preference, but I really like the clean shapes and forms of vector-based art, and I love the ability to re-scale elements without resolution loss.

For the type of notebook I use, it’s a small 4” x 6” “Cachet by Daler Rowney” brand hardbound sketchbook.

What is the most rewarding part of making comics?
The most rewarding thing for me is being able to express myself without external constraints. While I appreciate the challenges of being creative within the parameters of my day job, there are times it can also feel pretty stifling. In my comics I can create my own worlds, and my own moments within those worlds. I don’t know if they’re worlds anyone else will be interested in necessarily, but they’re places and events I enjoy thinking about.

It’s also been very rewarding being able to pull from different aspects of my creative life. I’ve struggled with painting, and I’ve struggled with prose. But I feel a different connection to my comic book work: it seems to be creatively clicking for me.

Is there a part of the work that is particularly trying
and how do you deal with it?

Even though I’m a visual artist, creating the artwork for my comics can sometimes get laborious believe it or not. It depends on the project and the art style of course, but sometimes my neurotic side gets the better of me and I descend into this downward spiral of trying to create ever finer and finer detail in my drawings. Once that happens, if I don’t pull back, the book is usually lost. I tend to want to move on to other things because the pressure to make things “perfect” gets to be too much. I have a couple of unfinished graphic novels that will probably never get finished because of this. I’m always trying to remind myself not to get precious about things. I’m trying to learn to trust that the work is good enough, and then to put it out into the world.

What is your advice to people who aspire to tell stories
as comics or graphic novels?

If you can draw or like to draw, grab a sketchpad, find a place where you won’t be disturbed and start doodling. Drawn characters often create their own personalities. Just as with people, body language and expression speak volumes. It’s possible to write a story around a good doodle. One of my biggest comics heroes is the Norwegian cartoonist Jason. With the smallest movements from panel to panel, a minimal amount of text, and a tiny tweak of an expression he is able to impart the most heart-rending, passionate, or hilarious things in his books. His graphic novels “Hey, Wait...” and “Sshhhh!” are perfect examples of this. He’s absolutely amazing.

If you’re a writer and you don’t already have a story in mind, think about the stories you’re attracted to then think about the stories you haven’t seen yet but would like to see. The things you daydream about, especially if they recur, are a good place to start. If you find yourself saying “that book could have been so much better if only...” or “that movie would have been great if they had only...”, see what you could do to fix it. Forget “write what you know”, instead write what you feel, write what you’re connected to. Most of all: be honest with your writing, and don’t worry about whether other people will get it. Don’t judge your work before you’ve had a chance to start. Tell yourself that no one else will ever see or read it if that helps, but just dive in. Make the book for you, the one you’d like to read.

Any future plans for your visual storytelling
that you want to share?

I’m working on two very different books right now. One is called “Molecule”. It’s partly inspired by the Charles and Ray Eames film “Powers of Ten”. It’s also a bit of homage to the worldview of another great hero of mine, Carl Sagan. It’s about the idea that when you really get down to it, all things are connected. Obviously, the theme isn’t new, but I’m hoping I’ve got a slightly different way of stating this. Right now the plan is to make the book completely text-less and rely on image alone to tell the story.

The other book I’ve just started work on is called “Titusville.” It’s my first stab at doing a very personal, autobiographical story. It’s named after the town in Florida adjacent to Cape Canaveral, and is based on two rather difficult trips I’ve taken there with my parents. I also have a sequel to “You’re Dead to Me” in the works called “Still Dead to Me,” and several scripts for things that might end up as web comics. I’ve just started in this medium and obviously have a ton to learn, so a lot of what I’m doing right now is exploring. The way I try to look at it is: even if I fail, at least I’m having fun!

Drawing for “Triangle Versus Square”
All my drawings start with pencils. Here I’ve finished the rough pencils for the background and for the character Triangle-man and have begun inking them.



I continue adding detail and cross-hatching to the foreground character and fill in the background using a stippling effect for the smoke.



As the inking continues, I start to pencil in the background character He-Square.



For the finished drawing I erase all the pencil lines, scan in the drawing, select all the negative spaces and remove any noise or paper artifacts in Photoshop. I then adjust the contrast to achieve solid whites by tweaking levels (the ink itself tends to be black enough for production).



Panel for You’re Dead to Me
Again, I start with pencils. Here I’ve done a very rough sketch to nail down the overall proportions and body language of the character as he appears at this point in the story. The tick marks act as guides for the final panel size.



After looking at the sketch in context, I re-draw it, tweaking elements that weren’t quite working the first time.



Once I’m happy with the sketch, I scan it in. I then use it as an “underlay” in Illustrator as I begin re-drawing it in color. With the drawing as vector art I can fine-tune colors as I move through the book, and further refine proportions and details.



The finished, colored panel.

Interview for The Curated Object


Joanne Molina founded The Curated Object, a blog whose mission is “to offer a comprehensive list of decorative arts and design exhibitions from around the globe.” Molina and her team “aim to promote and support museums, cultural institutions, people and projects that create spaces for thoughtful analyses and meaningful dialogues.”

The result is a fascinating destination spanning and covering massive breadth and a tremendous range of objects created by artists and designers. Adding to the awareness of exhibits that are happening world-wide, Joanne and her colleagues also provide interviews with collectors or those involved with cultural organizations. Speaking of interviews, Joanne invited me to participate in one. Read my interview, with a couple of pictures of my rare book collection, at The Curated Object.

Related: Blogger’s Quest(ionnaire): Joanne Molina of The Curated Object

January 10, 2010

Design Feaster’s Highlights of 2009

Like all years, 2009 witnessed a tremendous pace and work of creativity. The picks below are my selected highlights of people, places and things proved most memorable for me. Some did not actually take place last year, but were discovered then. And I enjoyed revisiting them again and again:

Everyone
To echo my first highlight of 2008, I commend everyone who is Remembering The Golden Rule, highlighted by Nancy Lyons of the Geek Girls Guide, and Getting Lusty With Their Work, highlighted by “instigator” Dyana Valentine, in these tough times.

Jason Fried Interviewed by Chicago Booth School of Business Professors and Students
37signals Co-Founder’s talk about “executing the basics flawlessly” and “learning to charge at the start” was free of the jargon that convolutes business conversations and writing. The lessons that Jason offers on making, writing and hiring reflect the timeless qualities of simplicity, brevity and curiosity. Best of all, they are expressed in a plain way that is refreshing. Jason’s clear-cut presentation reminded me of the clear-cut principles in the book Why Business People Speak Like Idiots: A Bullfighter’s Guide.

Sortfolio formerly Haystack
In the spirit of 2008’s highlight of CollabFinder, where designers can find web developers and vice versa, Haystack launched in October of 2009. It’s another good way to discover and locate a web design/development person or firm to help realize your web-based projects. Too bad that Haystack was renamed Sortfolio.

Letterpress
One overly abused statement is “Print is Dead.” Design blog and studio Swissmiss asked her readers for recommendations to do a small run of letterpress cards. The answers shout big admiration for the beautiful process and effect of printing. Communities like Briar Press help ensure that letterpress-era equipment and the art of fine printing remain preserved and open.

Crush It!
Like a lot of people, I picked up a copy of the book by Wine Library TV’s Gary Vaynerchuck. It’s a short read but packed with the must-have ingredient in making work and play the same thing: Passion.

The Difference Engine
Before the digital computer OS, there was mathematician, philosopher and mechanical engineer Charles Babbage’s Difference Engine, the first mechanical calculator. Its impressive function of 8,000 moving parts matches its appealing form. Then there is the timely connection with the world’s first woman programmer Ada Lovelace. Not simply based on a true story, it indeed is a true story, one of mechanical beauty, by design.

Trussart Steel Guitars
Speaking of mechanical beauty, musician and luthier James Trussart has pushed the guitar-envelope. His custom guitars are made of an unorthodox material in steel. Each takes two laborious weeks to make and only 300 are made. The result is a coveted object whose look and tone are richly tuned.

Teux Deux
Tina Roth Eisenberg’s launch of her take on the to-do list further demonstrates the sublime order of typographic elements applied to an interface toward getting things done. It also demonstrates the collaborative potential of people who are close by. The webapp was co-developed by Cameron Koczon who is Tina’s studio mate. Wondering if the semiotician and author Umberto Eco, whose latest book is about the The Infinity of Lists, uses Teux Deux.

Grain Edit’s and Lettercult’s Interviews
At blog Grain Edit, Dave Cuzner’s growing list of featured meetings and studio visits with illustrators, letterers and graphic designers offers a motivational perspective about visible language. And the letterform factor, in all its varietals, is well served with visits to type designers and their worlds by Brian Jaramillo and Ray Frenden of blog Lettercult.

Cody Hudson
I’m fascinated with the playful graphics of this Chicago-based artist whose studio is struggle, inc. Cody infuses urban wit and grit into a wide net of visual media, like skateboards, wallpaper and posters. Cody’s distinct sensibilities are also a part of refreshing the experience of an old Chicago neighborhood inn, which is equally bold and fun like his visual work.

Of course, this list isn’t complete. These wonderful works were memorable to me. What are your Design Highlights of 2009?

As you recall your highlights: Thanks for visiting and reading, and here’s to an excellent new year of designing!

Designer’s Quest(ionnaire): Landscape Designer Susan Cohan


The Designer’s Quest(ionnaire) is a Design Feast initiative that describes and captures a designer’s perspective in a succinct format. Based in Chatham, New Jersey, Susan Cohan runs a boutique landscape design studio specializing in residential projects in the New York/New Jersey metro region. Her undergrad years were devoted to Metalwork and Jewelry Design. In addition to her design discipline, I appreciate her emphasis on personal property being an “integrated, useful space.” Read her insightful take on design and designing.

Previous Designer’s Quest(ionnaire)s: Designer’s Quest(ionnaire)s: Designer Sophie Henson and Design Researcher Brianna Sylver

January 1, 2010

The Most Important Number: A Project of Curiosity Researched, Written and Visualized by Design Firm Tandemodus


It’s great to discover people who engage interests and turn them into creative projects outside of their client work. These are projects that take on a piece of subject matter and explore it to whatever degree. One such project is “The Most Important Number” which is part of an aptly title series called “Curiosities.” The poster-publication was initiated and made by Tandemodus, a “small, client-focused” design firm. Here are thoughts by Andy Eltzroth, one of the firm’s Founders and its Strategy Director, about the project that began with simple observations which segued into a more substantial exploration:

Can you please tell a little bit about yourself?
Partner for Chicago based strategic design firm Tandemodus. We help our clients communicate ideas through conception, design, and production of brand and identity programs, print, digital and other forms of visual communication.

From your publication’s Preface, Project 23.5 “originated as a simple documentation idea and grew into much more.” Why do you think documenting is important? And how was the connection made between documenting nature with “The Most Important Number” 23.5?
We love of our unique view of downtown Chicago. We thought it would be an interesting exercise to document the change of the season from our office, tracking the color change and loss of the leaves, as well as the interesting weather patterns that the lake can cause. We work with content and data daily and wondered what type of insight this data might provide us. It was designer Adam Katz who started tracking additional information such as temperature and compared it to historical weather data. On several occasions we discussed the best way to display the data and communicate this compelling story. That story and connection became clear when initial research on seasonal change brought to light the number 23.5. His simple curiosity and research uncovered a topic that was completely new and fascinating to us.

Besides using a Nikon D70 mounted on a tripod for documenting nature, what other tools and materials were used to work on the idea and make it grow?
The internet was the primary tool used to expand the concept. The design exploration was fairly quick, the majority of the time was spent collecting supporting data for the 23.5 concept and tying it all together.

What was the most rewarding part of making Project 23.5?
The idea of self initiating a project and seeing it take shape the way it did. Having the project elected for for 365: AIGA Year In Design was exciting as well, always nice to be recognized by your peers.

Was there a part of the work that was particularly trying and how did you deal with it?
Pairing down the data and overall content into a cohesive and interesting presentation, always a challenge but something we truly enjoy and in many cases seek.

What is your advice to nurture curiosity and turn it into a project?
A big part of what we do as graphic designers is research, explore and most importantly experiment. So my advice would be to do just that, start by gathering information and content on a topic that interest you and see where it takes you. Compelling content results in great design no matter the topic.

Your publication “The Most Important Number” is the first volume of a series called Curiosities. Any future topics you’re planning to pursue on the theme of Curiosities?
Yes, unfortunately busy schedules and a lack of time gets in the way of our curiosities. Two topics we have discussed include a study on 140 character narratives from twitter that evaluate the current soundbite culture. The other titled “The Critical Mile,” which tracks time, cost and mental health from utilizing public transportation versus driving, pretty interesting thus far, just not enough data.

Image of Project 23.5’s front cover (photolog), 17.75 x 23.75 in., courtesy of Tandemodus